MyRepDay: field-first software for Australian medical reps.

• Product: Field-force enablement platform for medical and pharmaceutical sales reps
• Built for: Australian MedTech distributors, emerging pharma companies, device manufacturers
• Differentiator: Designed around how reps actually work in the field — not retrofitted on top of generic CRM
• Covers: Visit logging, sample tracking, HCP records, formulary reference, territory management, compliance evidence

The problem we built it for

Talking to MedTech sales managers across Australia, we kept hearing the same story. They had two options and neither worked:

Option 1: Use generic CRM (Salesforce, HubSpot, Zoho) and bolt on custom fields and workflows. Result: a fragile system that doesn't understand HCPs, can't model sample chain-of-custody, and treats compliance evidence as an afterthought. Plus the reps hate it because the UI was built for a B2B SaaS salesperson, not someone walking from a hospital to a private clinic to a chemist.

Option 2: Use enterprise pharma CRM (Veeva, IQVIA OneKey). Excellent products, designed for global pharma rollouts, priced accordingly. A 20-rep Australian distributor was paying $200k+/year for software built for a 10,000-rep company — using maybe 15% of the features.

Nobody was building software for the middle of the market. So we did.

Design principles we held to

• Field-first. The primary user is a rep in transit, between meetings, often offline. Every interaction is designed around that reality — fast, mobile, low-friction, works without signal.
• HCP-centric data model. A specialist isn't a "lead" or a "contact." They're an HCP with an affiliation pattern (private practice, hospital, group, pharmacy) — modelled correctly from the schema up.
• Compliance baked in, not bolted on. What was promoted, to whom, with which materials, when — captured in the call note, not reconstructed later from emails.
• Sample chain-of-custody. Allocation → dispensing → expiry → reconciliation, with audit trail. Not a spreadsheet pretending to be a system.
• Honest pricing. Built for SMB MedTech budgets, not enterprise pharma budgets.

What it covers

• Visit logging — time, location, attendees, materials shown, samples left, follow-up actions. Captured in 60 seconds, between appointments.
• Sample tracking — full chain-of-custody from your stock allocation to the HCP it was dispensed to, with expiry monitoring and reconciliation reporting.
• HCP records — specialist, practice, hospital, group, pharmacy chain — with realistic affiliation patterns and interaction history.
• Formulary reference — quick lookup of PBS, hospital formulary, private prescription status. Updated as it changes.
• Territory management — coverage analysis, gap identification, planning tools.
• Compliance evidence — Medicines Australia Code, MTAA Code, audit-ready by design.

Who it's for

• Australian MedTech distributors (5–50 reps) selling medical devices, diagnostics, surgical products
• Emerging pharma companies launching in Australia, particularly those expanding from an international parent
• Veterinary pharma teams with similar compliance and sample-tracking shapes
• Anyone running a field-sales operation in healthcare who's looked at Salesforce + custom fields, looked at Veeva, and concluded neither fit

What this tells you about how Stacksy works

MyRepDay is the kind of product we end up building: specifically for an underserved market, with the sector knowledge to design it right, and priced for the customers who actually need it. It's also a useful case study for the same approach applied to a custom build for a single organisation — same sector reasoning, same field-first design, but bespoke to your specific workflow.

If your sector has the same shape — generic SaaS doesn't fit, enterprise vertical SaaS is overkill — that's the work we're built for.

• Custom software for MedTech & pharma reps — the sector pillar
• Custom software vs SaaS — when each one wins
• Visit myrepday.com →