Incy Links: short links that belong to you.
Bit.ly is fine until you realise every short link you create makes bit.ly more valuable than your own brand. We built Incy Links so the link, the brand, and the data are all yours.
- Product: Branded shortlinks on your own domain, with click tracking, QR codes, and bio landing pages
- Built for: Marketers, creators, agencies, SMBs, anyone whose short links should look like their brand
- Differentiator: Bring your own domain — we handle the rest. Plus QR codes per link and bio landing pages, free.
- Live at: incylinks.my
The problem with generic short links
Every time you share a bit.ly/abc123 link, three things happen:
- The brand on the link is not yours — it's bit.ly's
- The trust is not yours — users have learnt to be cautious about generic shorteners, particularly in messaging contexts
- The data is shared — your click data lives on bit.ly's analytics, not yours, and you trust them to behave with it
For a small project, none of this matters. For a brand, an agency, or a business making thousands of links a year, all of it matters.
What "branded shortlinks" actually means
A branded short link uses your own domain. Instead of bit.ly/xyz, your links look like links.yourbrand.com/x or yb.co/x.
This sounds like a small thing. It changes everything:
- Trust. Users recognise your brand and click. The bit.ly hesitation goes away.
- Click-through rates are demonstrably higher on branded links (multiple studies put it at 30-50% lift in marketing contexts)
- Brand consistency — your links look like the rest of your marketing
- Resilience — if a third-party shortener disappears or gets blocked in some markets, your links keep working because they're yours
What Incy Links does
- Bring your own domain — we handle DNS guidance, SSL, redirects. You stay on your brand.
- Real-time click tracking — locations, devices, referrers, times. The metrics that actually help.
- QR code per link — every short link comes with a downloadable QR. Print-and-digital campaigns in one place.
- Bio landing pages — for creators and brands who need a "link in bio" page, hosted on the same domain.
- REST API — for the developers shortening URLs at scale or integrating into other systems.
- UTM management — auto-append tracking parameters consistently, instead of relying on humans to remember.
- Team workspaces — for agencies and marketing teams managing campaigns together.
The "bring your own domain" thing matters
Most shorteners give you their domain by default. A few let you "upgrade" to a custom domain on the enterprise tier. We make custom domain the standard. You buy a short domain (or use a subdomain of one you already own), point it at Incy Links, and every link you create is on your brand.
This is structurally different from how the big players price. We do it because it's the only thing that actually delivers the value of "branded shortlinks" — and gatekeeping it behind enterprise tiers means most customers never see that value.
Who uses Incy Links
- SMBs and brands running marketing campaigns who want links that look like theirs
- Creators needing a "link in bio" page on their own short domain
- Agencies managing campaigns for multiple clients, each with their own domain
- SaaS companies using branded short links inside onboarding emails, in-product notifications, transactional comms
- Anyone who realised they've created 500 bit.ly links over the years and not a single one carries their brand
What this tells you about how Stacksy works
Incy Links is part of a pattern: we look at utility categories where the incumbents have settled into bad pricing or restrictive feature gating, and we build the alternative that respects the customer. QR Stack does the same thing for QR codes. Both products share infrastructure (because the underlying problem — redirect + track + brand — is structurally similar).
If you're running a marketing operation that touches print, digital, social, and product, having both Incy Links and QR Stack from a single provider — with consistent analytics and the same "brought to you by your domain" feel — turns out to matter more than people expect.